Positioning, content and proof that says why you.
Turn your calls into content, your wins into case studies, and a fuzzy ICP into one you can say out loud.
Out of the box it runs on general knowledge. On a Company Brain it runs on your framework, your pricing and the proposals you’ve already won with, so the output comes back in your voice.
Use this skill once a quarter, when the content plan needs to come from what buyers and clients actually ask rather than from a brainstorm. Produces a ranked list of recurring topics, each with the count of independent calls behind it, where in the buying cycle it comes up, and the one asset that should answer it. Also use for "what should we write about next quarter", "what do prospects keep asking", "content plan from our calls", "which objections keep killing deals".
Use this skill when an engagement went well and has never been written up, usually because nobody remembers the numbers and nobody knows what the client will allow. Produces a publishable case study plus the approval list: the before with real specifics, the firm's named approach, results with periods and sources, draft quotes marked for sign-off, and an anonymous version that still works. Also use for "this one went well, write it up", "case study for", "customer story", "we need proof for the website".
Use this skill when a topic has been chosen and a writer needs to produce something that sounds like the firm rather than like anyone. Produces a brief they can work from without three follow-up questions: the reader in a line, the angle as a claim, the firm's actual position with sources, the structure marked for priority, the usable evidence, and what to avoid. Also use for "brief this for the writer", "what's the angle", "write the content brief", "hand this topic off".
Use this skill when an approved LinkedIn post (text, image or PDF carousel) must go out at a specific minute through DemandBird. Produces a scheduled post whose stored copy, time and media match what was approved, confirmed by one read-back. Uses DemandBird's MCP server. "Schedule this post for Tuesday 10am", "queue the carousel", "schedule the week's LinkedIn posts".
Use this skill before shipping customer-facing copy you will spend money or reputation on: a blog post, ad, cold email, proposal, pricing or landing page. Produces an evidence-based buyer panel read built only from verbatim quotes in your own sales and client call transcripts: where a buyer stops reading, the strongest objection the copy raises and never answers, and the questions the reader brings with them, every claim tied to a real quote and checked by code. Also use for "ICP review this", "would this resonate", "what would a buyer think", "which of these lands", "why isn't this converting", "review this before I ship". First run walks through setup.
Use this skill when you want to publicly praise a B2B founder or company for something they do well in go-to-market, and break down why it works. Produces a ready-to-paste LinkedIn post, a first comment, and a source list for every claim. Also use for "shoutout post", "shout out [name]", "celebrate this founder", "who's doing it right", "positive breakdown post".
Use this skill when a post, page or case study is about to ship and it needs a social share image, and the firm already has a Figma template for them. Produces an exported OG image at the right dimensions, named and placed for the page's meta tags, with the title set to fit rather than truncated. Also use for "make the OG image", "social card for this post", "the preview looks broken when I share the link", "og:image".
Use this skill before any outreach or marketing copy goes out: a cold email, a LinkedIn DM, a follow-up, a post, a landing page section, a call script. Produces the copy rewritten to a 5th-grade reading level, with a pass/fail line for each check. Also use for "make this simpler", "too corporate", "plain English", "reading level", "sounds like a consultant", "would a busy founder get this". Not for sharpening a single headline or tagline.
Use this skill when a piece of short-form copy (headline, subhead, hero, CTA, subject line, tagline, ad line, bio, or short section) is wordy, soft, or forgettable. Produces a sharper rewrite, one or two alternates on a different angle, and a score against a six-dimension rubric, revised until it passes. Also use for "/punch-up", "make this punchier", "make this catchier", "tighten this", "this is too wordy", "cut this down", "sharpen this headline". Not for the body of a blog post or newsletter, and not for writing a page from scratch.
Use this skill when finished vertical clips from a Riverside recording are approved and need scheduling to YouTube Shorts, TikTok and Instagram. Produces one scheduled post per clip and platform, each read back and checked. Uses Riverside's MCP server. "Schedule the shorts", "post the clips this week", "fix the shorts schedule".
Analyze batches of intro, discovery, or early-stage B2B sales calls to reveal whether the prospects entering a funnel represent one coherent market or multiple distinct market segments. Use when ChatGPT needs to inspect sales-call transcripts from uploads, pasted text, or connected call-recording sources and extract each prospect's specific job-to-be-done framing, current solution or competitive alternative, persona, and company firmographics; conservatively cluster genuinely equivalent patterns; surface fragmentation and dominant segment signatures; and teach the user how to interpret the evidence without summarizing meaningful differences away.
Use this skill at the end of the week when next week's content is still a blank page and the only raw material worth using is what clients and prospects actually said on calls. Produces 8 to 12 ranked content ideas, each with the verbatim quote behind it, a hook, and two formats to write it in, plus the questions to answer before drafting. Also use for "Friday content pull", "what should I post next week", "mine my calls for content", "turn client calls into LinkedIn posts".
Use this skill when something real happened with a client and it is sitting unused because the story feels too specific to publish or too confidential to tell. Produces three to five distinct angles out of the one story, each with a drafted opening, who it is aimed at, and what has to be removed or approved first. Also use for "is there a post in this", "turn this into content", "can I write about this client", "we had a win".
Use this skill when you need the words from a YouTube video as text: your own episode or webinar to repurpose, or a prospect's talk or podcast appearance to prepare for a call. Produces one timestamped .txt transcript per video. "Get the transcript of this video", "pull captions from my channel", "what did they say on that podcast".
Use this skill to every week, create a LinkedIn newsletter article (Monday) with its Canva cover, plus 3 LinkedIn posts (Tue/Wed/Thu) with varied on-brand Canva graphics, for any business or thought leader; filed in Canva and OneDrive week folders and emailed for publishing.