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Agency Skills

Skills written by the people who run agencies, consultancies and coaching firms. Free and open source, MIT.

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Contributors/Paul Xue

Paul Xue

Founder, Spacestation Labs

Reddit marketing agency for Redditors' favorite brands. Ex-CTO.

Paul Xue founded Spacestation Labs, a Toronto agency that helps brands show up and win on Reddit through organic content, paid ads and reputation management. He spent years as a software developer and CTO, cofounding five startups, before switching to marketing: he started posting on Reddit after nearly twenty years of lurking, reached 50,000 karma and dozens of viral posts within six months, and grew the agency to more than 40 clients. His skills encode the research that has to happen before a brand posts anything on Reddit, built on what real users actually say rather than what the brand assumes.

LinkedInspacestationlabs.ai
Marketing
reddit-marketingpositioningsocial-listeningpaid-socialcommunity-growthgtm

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Skills by Paul Xue

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Reddit GTM sprint

When a client says "we should do something on Reddit" and you need research before anyone posts. Mines subreddits for verbatim complaints, isolates one purple-cow wedge, gap-analyzes the client's current positioning, and produces an organic and paid roadmap with cost-per-result math. Also use for "Reddit marketing research", "Reddit positioning", "what are Redditors saying about", "Reddit ads plan", "social listening on Reddit".

Paul Xue · Spacestation Labs