Agency Skills
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Agency Skills

Skills written by the people who run agencies, consultancies and coaching firms. Free and open source, MIT.

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Contributors/Jay Dingwall

Jay Dingwall

CEO and Founder, FamousFolks

Your brand and your business are out of sync. I help close the gap.

Jay Dingwall has run FamousFolks, a Toronto strategic creative consultancy, since 2006, working with growth-stage B2B SaaS companies whose brand and messaging have fallen behind the product they have built. The firm covers positioning, rebrands, campaigns, sales enablement and experience design under one roof, which puts Jay in the account conversations where existing clients turn into larger ones. An MBA-educated strategist with two decades in branding and entrepreneurship, he is currently focused on the systems behind the consultancy itself: pipeline, process, and making good work convert into predictable growth. His skills encode how he reads an existing account for the work it should already be buying.

LinkedInfamousfolks.ca
1skill
0installs
2categories
MarketingStrategy
brand-strategypositioninggo-to-marketaccount-growthb2b-saasagency-operations

Install this skill by Jay

One command for Claude Code, a prompt for Claude or ChatGPT, or a ZIP of every skill folder.

View prompt
Help me install the skill by Jay Dingwall from this GitHub URL in Claude:
https://github.com/agiea-brain/agency-skills/tree/main/skills/jay-dingwall

Prepare only the skill in that folder, not other skills in the repository.

Inspect each complete skill folder, not just SKILL.md. Preserve the original instructions and include all supporting files (such as references, scripts, templates and assets), keeping their relative paths intact. Package each skill as a downloadable ZIP containing its skill folder with SKILL.md directly inside that folder. If a skill only contains SKILL.md, package that folder too.

Give me the download link for each ZIP and walk me through uploading and enabling it under Settings, Capabilities, Skills in Claude. If you cannot access GitHub or create downloadable files here, explain what I need to download and how to package and upload it myself. Do not invent missing files or claim the skill is installed before I upload it.
Or download all as ZIP

Paste this prompt into Claude. It packages each skill folder as a ZIP, supporting files included, and walks you through uploading them under Settings, Capabilities, Skills.

1 skill by Jay Dingwall

Sales

Upsell opportunity brief

Use this skill before a review or check-in with an existing client, or when a project is weeks from ending and nothing has been lined up after it. Produces a one-page brief: the one opportunity worth raising, the evidence from delivery that supports it, the price, who signs, and the sentence to open with. Also use for "what else can we sell [client]", "prep the renewal conversation", "this project ends next month", "expansion opportunities in the book".

Jay DingwallJay DingwallCEO and Founder, FamousFolks→