Agency Skills
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Agency Skills

Skills written by the people who run agencies, consultancies and coaching firms. Free and open source, MIT.

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Contributors/Christian Beck

Christian Beck

COO and Managing Partner, Five Four

The founder's co-founder. Strategy, brand, and product design for early-stage SaaS.

Christian Beck spent eight years as a UX designer inside large software companies, then nine helping build a design agency that worked with hundreds of startups, where he built the design teams and oversaw sales, marketing and capital partnerships. He is now COO and Managing Partner at Five Four in Indianapolis, the brand and marketing team early-stage B2B founders hire instead of making a senior creative hire they cannot yet afford. Much of his current work is on scaling brand assets with AI inside the tools clients already own, so the work stays usable after the engagement ends. His skills encode the production routines behind that: the small, repeatable pieces of agency output that should never be designed twice.

LinkedInfivefour.partners
4skills
0installs
2categories
MarketingProduct
brand-designproduct-designuxdesign-systemspositioningb2b-saas

Install all 4 skills by Christian

One command for Claude Code, a prompt for Claude or ChatGPT, or a ZIP of every skill folder.

View prompt
Help me install the 4 skills by Christian Beck from this GitHub URL in Claude:
https://github.com/agiea-brain/agency-skills/tree/main/skills/christian-beck

Prepare only the skills in that folder, not other skills in the repository.

Inspect each complete skill folder, not just SKILL.md. Preserve the original instructions and include all supporting files (such as references, scripts, templates and assets), keeping their relative paths intact. Package each skill as a downloadable ZIP containing its skill folder with SKILL.md directly inside that folder. If a skill only contains SKILL.md, package that folder too.

Give me the download link for each ZIP and walk me through uploading and enabling it under Settings, Capabilities, Skills in Claude. If you cannot access GitHub or create downloadable files here, explain what I need to download and how to package and upload it myself. Do not invent missing files or claim the skill is installed before I upload it.
Or download all as ZIP

Paste this prompt into Claude. It packages each skill folder as a ZIP, supporting files included, and walks you through uploading them under Settings, Capabilities, Skills.

4 skills by Christian Beck

Marketing

Call topic mining

Use this skill once a quarter, when the content plan needs to come from what buyers and clients actually ask rather than from a brainstorm. Produces a ranked list of recurring topics, each with the count of independent calls behind it, where in the buying cycle it comes up, and the one asset that should answer it. Also use for "what should we write about next quarter", "what do prospects keep asking", "content plan from our calls", "which objections keep killing deals".

Christian BeckChristian BeckCOO and Managing Partner, Five Four→
Operations

CEO exec assistant

Use this skill when the person running a small agency needs to know what the week actually demands, pulled from the project tool and the calendar rather than from memory. Produces a short brief: what is committed today and this week, what is at risk, what the calendar makes impossible, and the three things to do first. Also use for "what's on this week", "am I missing anything", "catch me up before Monday", "what's slipping".

Christian BeckChristian BeckCOO and Managing Partner, Five Four→
Marketing

OG image from template

Use this skill when a post, page or case study is about to ship and it needs a social share image, and the firm already has a Figma template for them. Produces an exported OG image at the right dimensions, named and placed for the page's meta tags, with the title set to fit rather than truncated. Also use for "make the OG image", "social card for this post", "the preview looks broken when I share the link", "og:image".

Christian BeckChristian BeckCOO and Managing Partner, Five Four→
Marketing

Weekly site and ad report

Use this skill on the fixed day each week when a client's site traffic and paid campaigns need reporting, and the report has to say what to do rather than what happened. Produces a short report: the five numbers that matter against last week and the four-week average, what moved and why, and one recommendation per channel the client can act on. Also use for "weekly report for [client]", "how did the ads do last week", "pull the traffic numbers", "marketing report".

Christian BeckChristian BeckCOO and Managing Partner, Five Four→